Macintosh - we might not get everything right, but at least we knew the century was going to end. Douglas Adams
Downloading Podcast News
With the rise of podcasting, many individuals and
organizations are finding that podcasting is a great way
to distribute information, from music and comedy
shows to talk shows, even podcast news. CNET is one
of the groups that is distributing a news podcast. CNET,
being an online technology site, naturally found a niche
distributing a tech news related podcast. CNET's recent
podcasts covered such topics as viruses that attack cell
phones, problems with Google's software, China's web
restrictions and the "Great Firewall of China", and the
FTC's attack on spyware. These news items were
distributed in a sound file called an mp3 file that is
downloadable to a listener's computer for listening
whenever they wish. While these files were available
straight from CNET's site, the majority of them are
shared through the use of an RSS file. An RSS file is a
small piece of XML coding that is downloadable by
programs designed to read it. These programs are called
podcast clients, and the user can input the address of the
RSS files that hold the information on the feed. The
feed will contain links to the media files of the podcast,
and will download the new updates automatically.
More sites than CNET are finding that podcast news is
an expoitable technology. The British Broadcasting
Corporation podcasts some of it's programs, as well as
the US radio network NPR. The NPR, because its work
is created by a variety of different groups, treats
podcasts differently from show to show. The NPR show
"This American Life" distributes a podcast of the show
through a site called audible.com, which allows feed
listeners to subscribe to the feed for a small fee and
download the show . The NPR Hourly News show, on
the other hand, shares a short 5 minute broadcast that
summarizes the news for free. Since the NPR is taking a
radio show and converting it into a file that is
downloadable by the user, little is lost in the translation.
The sound is designed to convey the entire story, and so
podcast subscribers are able to treate the podcast as
nothing more than TIVO for the radio. ABC's podcast
of the news show Nightline, on the other hand, is
simply the sound track from the television show. This
has been one of the criticisms of the Nightline podcast,
because by merely stripping the sound from what is
designed as a television show, much information is not
given to the users. Listeners have problems telling who
is who because they miss the visual cues that were
supposed to be there, and there is no truly easy way to
convert the shows. For this reason, some news shows
have been moving from audio podcasts to video ones.
They can take the video information directly from the
show that is broadcast, lower the visual resolution to
shrink the file, and distribute it online as a podcast.
Npr Podcast
5 Simple Ways to Begin Using Social Media for Killer Results
By David Ogden
 No matter who you are or what you are marketing, social media could be the best thing that ever happened to you. Not limited to social networking sites like MySpace or Facebook, social media includes podcasts, message board, forums, and any other type of media that combines technology with human social interaction.
Using social media to your advantage can significantly increase your marketing results with very little effort. For those who aren't sure how to apply it, here are 5 simple ways to begin using social media for killer results.
1. Take advantage of podcasts. Podcasts are, in simplest terms, broadcasts that are uploaded in digital format so they can be downloaded by other people and played on computers and mp3 players. They can be syndicated, which allows them to be included in RSS feeds. As a result, a series of podcasts can quickly and easily be accessed by millions of listeners on a constant basis. Podcasts allow you the ability to establish yourself as an authority in your market area, converting customers without ever using an "in-your-face" advertisement.
2. Write a blog. In fact, you can write several blogs, if you'd like. Because the content is constantly changing, the blog will get more attention from search engines than a static web page, leading to more visitors. As with other forms of social media, blogs are your opportunity to establish yourself as an authority. A steady stream of blog entries about guitars, guitar parts, strings, picks, and chord charts will tell potential customers that you know what you're talking about, leading them to buy your easy guitar playing method eBook. Of course, you will want to announce its release on your blog, too!
3. Make friends. Social media focuses on interaction, so having friends is a key element of using social media effectively. On social networking sites, like MySpace, anyone connected to people on your friend's list can also see you. As you blog, add videos, and let other people see who you are and what you do, you encourage them to find out more, leading them gently to your sales page.
4. Remember your signature. While this may seem insignificant, it's actually a very important tip. Social media outlets are great for marketing, but nobody likes SPAM. Constantly marketing your product in a forum, for example, will get you banned for spamming the forum. Marketing your knowledge, however, will get people to read what you have to say and, eventually, click on the link in your signature.
5. Link up. This goes with making friends, but it takes a little more effort. Offer to exchange links with people and businesses that have similar interests. This builds traffic to your site by creating the external links that search engines are looking for, and visitors to the other sites will naturally follow their curiosity and check out your site, too. Building traffic is an important part of getting people to buy what you are selling.
Although social media is relatively new, it shows every sign of being around for a long time to come. There is a great deal of power in the ability to connect with others from around the world, and learning to harness that power can produce killer results for your marketing efforts.
David Ogden is an established online marketer who specializes in practical website resources and advice that have helped many people like you start their very own home based business. He can help you launch your very own money making website today, ready to take orders and pull in massive profits for you right now, guaranteed!
Want to make money online now?
Internet Business Training Program
Copyright - David Ogden
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